He is trying to appeal to males to sell Calvin Klein boxers. He has oiled himself up to try and get a shine on his muscles. This is a possibility or he is sweaty and could possibly have just had sexual intercourse. His body is also tanned and very toned. He is breaking the fourth wall by looking straight into the camera and trying to connect with the viewer and to create a relationship. He has a tattoo that could be covered with makeup but is left to look aggressive and hard. He is giving a suggestive look to the camera to try and entice the viewer. The advert would appeal to women who may buy the product for their husband/ partner; this is because of the image used. He is holding the bar above his head to that he can flex his muscles and look more appealing. The product is appealing to men however the image appeals to women and to gay men. The background is red which shows love, passion and aggression.
No comments:
Post a Comment