She has her legs open as a come on gesture, and is striking a pose to make herself look attractive. The product is appealing to women and they like what they see but the image appeals to the men as the girl is highly attractive with a nice figure and good breasts. She looks sexual like she has just finished and is still sweaty. The photo is in black and white therefore shows no colour and is adding another effect to the photo and makes it more sexual. She is modelling for Calvin Klein underwear and is wearing a sexy product which entices the buyer to aspire to look like her. Also men may buy it for their wives/ girlfriends so they look nice and to turn them on. Eva Mendez is a top American actor and has been picked to model for Calvin Klein as she is tremendously good looking and sells the product well.
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