UK Film Council

Films Made:

·         Attack the Block

·         The Kings Speech

·         Streetdance 3D

·         West is West

·         The Woman in Black

·         St Tinian’s

Percentage Share:

·         Possibly 25% of the British film industry

·         British industry is 15% of worldwide

·         So UKFC must be 3.25% of worldwide market

Parent Company:

·         Government

·         National Lottery Trust

Subsidiaries:

·         None are relevant to the company

Marketing:

Paramount Pictures

Films Made:

·         Paranormal Activity

·         The Dictator

·         Ghost Protocol

·         Transformers

·         Jackass 3D

·         Star Trek

Percentage Share:

·         15.5%

Conglomerate:

·       Viacom

Subsidiaries:

·         MTV

·         Comedy Central

·         Nickelodeon

·         Liberty Films

·         Republic Pictures

Horizontal integration:

·         They use their own subsidiaries such as MTV to promote their film, show trailers.

Representation of Ethnicity - Hotel Babylon

Mise en Scene:

First of all we see a white man in a suit, this shows seniority, and we expect to see this in a white man. It is stereotypical that white men are usually high up businessmen. We then see two police officers who are also both white. This is showing what we expect to see the police to look like (white British.) We then see a white lady looking very posh in a low cut, cream suit, looking very official. In the next show we see a group of three white men arrive, again escorted by a white British police officer. The three men consist of 2 white men and one black man. This could be relating to that fact that white people are more common in the UK population than black people. The white guy at the front seems to be the most dominant out of the group pushing the other two out. We expect in society that it should be the other way round; most of the black males are very muscular and built.  However the man in the clip is small and looks inferior to the white man talking. The lady at the front desk has a classic calf British voice. She then called ‘Ben’ who is a black guy with a British sounding name and a very British posh voice. We see him in a suit which shows he is high up and relatively wealthy. We don’t expect him to sound like he does as he is a very Caribbean looking man. Ben then runs down to the office of and we see him tell a woman about immigration. We then see all the immigrants scuttle into a tiny room. They are all tightly compact into each other’s personal space. This shows that they are all treated like objects in storage when immigration arrive, they don’t mind it’s so they don’t get taken back home. After a woman faints the black guy knows what to do, this makes him seem slightly important. The white lady is clueless about what to do and comments about how he dealt with the situation well. We then see Ibrahim on his own isolated from the others, like he could be isolated from society. The black guy in the cupboard is called Adam, this is a very British name, we don’t expect him to be called Adam as it doesn’t match the stereotype of an African man. the white police officers muscle Ibrahim about as they are dominant in the scene, this represents the society we live in where black people are dominant because there is a greater number of them in the population.

Sound:

We hear many different types of sound in the clip. Most of which is completely irrelevant to ethnicity. We hear the immigrants talking and engaging in dialogue in their native language, this shows they are from a different ethnic origin from where the hotel is based. The music towards the end of the clips soft, calm and mellow, this is exactly how we perceive black people to be, relaxed.

Editing:

Parallel editing is used between the black man, Ibrahim, who is on his own being attacked by three white men who are dominant in the clip, and the other immigrants hiding in the cupboard. This is done to possibly show he is isolated from society because of his skin colour and is discriminatory against him. This is how some black people are treated by the whites in society, this is ethically wrong, but still happens.

Camerawork:

At the very start there is an over the shoulder shot of the two white police officers, this shows the police are dominant as there is a greater number of them. We notice that the British police officers are both white; this isn’t an accurate representation as there are black police officers. Secondly we see a zoom shot used to focus on the white woman at the front desk, this shows that she is very high up. We also see another woman at the desk again white, this possibly indicates that the white people have the higher paid jobs and more important jobs in the hotel and the immigrants have poor jobs that are poorly paid. Possibly showing they are lower class citizens and less regarded as important in society. The immigrants are filmed through bars as they are running into the cupboard to escape immigration. This shows they are trapped and are made to feel like caged animals. This also shows that there is no way out if they are caught. When the black guy is filmed in the cupboard he is filmed in a low angle shot making him seem less important and inferior as oppose to the white woman who is filmed from a high angle making her seem important and in charge. There are two shots used towards the end where it shows the different ethical groups in society and their different traditions when its meal time. The two shots both pan from right to left and show 3 different groups in society.

The Inbetweeners Movie - Case Study

The Inbetweeners Movie - Case Study on Prezi

Representation of Gender – Prime evil

Mise en Scene:

At the start we clearly see a fragile woman who is deeply saddened by something and feels strongly against it. This is common with women as they get attached to things easily. The men say ‘just let her go’ which suggests they make no big deal over it and she is over exaggerating. We then learn one of the men does care and just wanted to give her space, this shows men can be caring and show empathy.

Next we see a woman driving a digger which we don’t expect. We expect to see a man driving the digger and looking tough, possibly fat and bald. However in a replacement to this stereotype we see a young, good looking, female, who is driving the digger and doing the excavating. This proves women are just as good as men at some things and shows she is completing the job just as well as a man.

We then see the tiger start to attack the man, so the woman in the digger starts to draw the tiger’s attention to save him. After this we see the man try to draw the tiger away from the digger and save her. This is the gentlemanly thing to do, sticking up for someone female who is less physically strong than you. The tiger then chase the man and he tries to climb up a robe ladder to safety. The tiger begins to climb after the man which shows the tiger won’t give up. The man then has a really good idea which shows he is intelligent, he raps his belt around the zip line and slides to safety. The lion is following him and is close behind which shows determination, but them the woman arrives with a gun and fires a shot towards the lion to save the man. His belt at the start was brown, when the clip of him sliding started; towards the end it had changed to be bigger and black.

Next we see a woman fire a gun; this isn’t what we expect to see. We expect to be seeing a role reversal. We expect to see the man firing the gun and saving the woman, not the other way round. We then see the camera pointing down on the man as he is digging out the body from the hole. After this we see the whole group of people walking towards the camera. Then we can see the man who had been digging the trench coming out the jungle, back towards the people. After the conversation between the group, we see the woman in the barn trying to pin the blame on him. This is uncharacteristic for a woman as we expect them to be more fair and impartial. We then see that the tables turn and the power is regained by the man after he pulls a shot gun on the woman. We expect that the man wouldn’t take the decision lightly but we don’t expect that he hurts the woman in any way. This would be socially wrong. The lady tries to reason with him, which is what women generally do.

Two people with guns then take aim at the man wielding the shot gun. The make the man lower and put down the gun. There was a man and a woman which shows and possibly represents equality

Sound:

The clip starts with a calm piece of music that is quite loud. We hear dialogue between a man and a woman over the top of this piece of music. We can also hear the birds chirping in the background, this is ambient sound. When the shot cuts, the music carries on forming a sound bridge, this is where sound continues over the transition between shots. When they get into the forest the music starts to become more tense and dramatic. The tone of the track becomes lower to give a gloomy effect to the jungle and it builds suspense. The music gets louder but we can still hear the ambient sound of the digger. When the music dies down we hear a very strange sound, one which could be associated ‘when the penny drops’. After he speaks and tells the girl Abby to stop digging we hear several roars, as if something is coming. The music gets even tenser; we can still hear the sound of the tiger in the background. We hear the tiger hissing at the man and then in the background we hear the vague shout of the woman, to attract the attention of the tiger. We hear the tiger keep roaring at the excavator as this may be a new experience for it and it is putting up a show. The music changes once again to a ‘chase-ish’ type of music, whereby we associate the music with a chase scene in a film. When the man sees the zip line the music goes quieter and the tone deepens. We hear the sound of the man’s trousers brushing against the trees which adds to the ambient sound. The music sounds very daunting because it has lots of bass in it. We continue to hear the music over the next few shots; this means a sound bridge has been used. In the background of the music we hear the faint sound of a gunshot. The music then calms to signify that the tension had died down and the danger is over. After this then next piece of music starts. It has a slow pace to it and is repetitive. It suddenly varied both in pace and sound. This builds the curiosity of the shot. Another sound bridge is used, between the shots. When the man walks back to the group and the engage in dialogue we still hear the ambient sound of the birds chirping. Half way through the conversation music begins and starts really quietly. We expect it to build and increase in volume and it does, as the people run away to find the woman. When the woman appears in the barn the music changes completely. It changes to a less exiting, thrilling piece to a more dull and quiet piece. When the man picks up the gun the bass in the music increases and the music becomes tenser. As the man shoots the gun the woman is in shock we hear the music increases in volume and the dogs begin to bark. The dogs bark simultaneously and the shot blurs, the barks are asynchronous to the movement of the dogs jaw. This gives a slightly faint vibe to the shot making it look like the woman is about to pass out. The music then calms as the man hands over the gun.

Camerawork, Angles, Movement and Composition:

The first shot we see is an over the shoulder mid shot at a low angle, which quickly changes to an over the shoulder, mid-shot at a high angle looking the opposite way. We then see a tracking shot which follows the man from where they had their conversation back to the other men sat down on the benches. When the woman is driving the digger, the camera pans right and zooms in, but also travels to the left. This gives the effect as if you were starting to circle the digger. When the man is placing the rock on the floor the camera starts to zoom in towards him. When the woman is in the digger we see the camera looking up at her, using a low angle shot to make the woman seem dominant. With the man walking around on the floor is makes him seen little and like the woman has all the control. When the camera focuses on the hand the digger just discovered, the camera pans right fast to see the look on the guys face. When they start to hear the roars of the tiger the camera pans left so fast the camera blurs and it looks almost like a dissolve transition, it then pauses and then pans even more right to show the girl in the digger. When the tiger is swiping at him a high angle shot to make the man seem inferior, usually males are dominant, so we would expect the woman to be in the hole and the man to save the day. When the tiger jumps over the camera, it tilts back down, using a high angle shot making him still look inferior even though the tiger has gone. This gives the effect that the tiger could still come back. When the man gets to the rope ladder we see a demonstration of an extreme long shot and a high angle shot as well. We then see the man climbing the ladder from below, looking like he is getting to safety and looking dominant from a low angle shot. We see the tiger climb the tree from below, by using a high angle or a crane shot it makes the tiger look like it’s angry that the man got away. There are successive shots one after another switching between the tiger and the man, low angle shots are still making the man look dominant. We see a crane shot or an aerial shot when the man is on the zip line looking down at the forest. When the tiger is running towards us we see the low angle shot showing the tiger looking inferior, and extreme long shot is used. When the man comes to the bottom of the zip line we see an extreme long shot has been used. We then see the man digging the hole from a crane shot. This is a high angle shot looking down on the man showing he had a lucky escape and that he is inferior in the Forrest. We next see a shot of the whole group, the camera pans from right to left but also zoom out at the same time. Following this the shot zoom’s in on the man and pans from right to left. During the conversation between the group the camera constantly pans from right to left and shows several over the shoulder shots. When the man throws the woman on the floor the camera goes slow motion and slightly blurry to show the effect that the woman is dased.

Reprisentation of Class - Monarch of the Glen

Mise en Scene:

We see straight away in the first clip that the people in the clip come from a working class background as they are all doing manual labour. After the first cut, in the second shot we see a young boy sweeping the path. It appears as if he is a servant/worker for the family and is helping out keeping things tidy. We see a girl appear who appears to be Scottish due to her accent; she also looks to not be very rich and is wearing scruffy clothes which suggest she has been brought up within a poor family. She has jeans that look too big for her, she is only a small girl and her jeans are really baggy and touch the floor, this could be due to the lack of cash within the family. Also her top/shirt looks too small/ short for her body. However, she does look like she is wearing makeup which suggests that she has sufficient funds either within her family or that she earns enough to buy makeup. Either that or she has really good skin; this may show that she can afford products such as skin care products. We then see a man who looks to be a senior member of the household. He talks loud which makes up assume he is confident and high up. When we see the girl in the car she is muttering to herself about how to drive, as if she is recapping. She claims to have passed first time but just after she sets off we hear a bang and the camera cuts to the crash scene. We notice the boy who was sweeping on the drive looks like he cares for the girl and is genuinely concerned for her after he hears the bang and realises she has crashed, he ran over. When the man Amy crashes into gets out the car he shouts her name as if he knows her and it sounds like he is high up in the local community. As the two men are exchanging words in the office they have a drink of brandy, this suggests they could be upper class and that they are fairly well off. The man’s accent is very posh which could show that he comes from a good background and had a privileged upbringing. He is also very demanding and wants to take Amy back to school to finish her exams as he promised he would. This must mean that the headmaster knows Amy’s dad well and doesn’t want to let him down. Amy clearly seems frustrated by the fact she has just been asked to leave, but she has been lying to everyone and needs to finish her exams. We see everyone taking part in a group activity and trying to get finished, everyone is positive and seems to be in a good mood. Pauls goof mood turns sour right at the end as he finds out that Amy has run away. His mood turns from being positive to his face dropping.

 

Editing:

A tracking shot is used at firs at the camera follows the two elderly gentlemen from around the corner back to the car. After the cut between clips we see Amy arrive from inside the house, the camera pans to the left to follow Amy as she walks. The camera then stops, demonstrating an over the shoulder shot. The man then throws the keys to Amy, we see him throw the keys and then see her catching them, we don’t notice the cut/transition between the clips, and this is demonstrating continuous editing. We then see the camera rotate from the front of the car gradually to the window to show her in the car thinking about how to drive. When the crash occurs we hear the crash as we are looking at the people putting the shovels in the back of the truck and then after the cut we see the crash scene and the drivers emerging from their cars. This is an example of parallel editing. We also see Amy getting out of her car in one shot from an extreme long shot and then still getting out after the cut in a close up. This is an example of continuous editing again. During the conversation there are lots of cuts between characters but when the boy talks it cuts to him and then pans right to the man as he butts in. As the two men walk towards the camera in the office the camera begins to zoom in slowly. There is another example of parallel editing when the shot is cut back at the house whilst the build is commencing. It shows two completely different places within the same time frame. When Amy is in the bedroom, the camera pans from left to right, showing her teddy. It then focuses on her legs before it tilts upward to her face. It then continues to pan right to show her in the mirror before finally zooming in on her photo. As the lady enters the room the camera is showing the window ledge it then tilts up to show her entering the room. The camera cuts back to the build again using the technique of parallel editing.

Sound:

Music stops at the end of the first shot, and a different piece starts at the start of the next shot, after the cut and sounds very country like. Whilst the music is commencing we still hear the ambient sounds of them putting things in the truck and also we hear the voice of a man talking. When we see the second shot there is a brief pause before the second track starts, we hear solely his brush sweeping; however, when the track starts the sound of the brush becomes less noticeable but doesn’t go quieter. We then hear dialogue between the boy and girl, and eventually the man talks too. When the man talks we hear the voice but don’t see the man, which is an example of asynchronous sound. Also when we do see the man after it cuts to him the music is still on after the cut which is an example of a sound bridge, it then cuts back continuing the sound bridge. We hear the sound of the keys over the sound of his final word and also over the soundtrack. Throughout the clip we constantly hear the banging and clanging of them men putting tools in the truck and banging them about. We then hear the car turn on, ticking over and then finally pulling off. When the crash happens we hear the sound of the breaks as they screech and then a bang as the cars collide, but we don’t see this happen, when the shot cuts, we then see the crash. This is another example of asynchronous sound. There are many sounds in the next part when they have the conversation, including the slamming of doors, birds chirping and dialogue from several characters. When they go in the office we hear the door open and close and the dialogue between the elderly gentleman with the strong accent and the man. The music that starts just before the cut to the countryside, again demonstrates asynchronous sound. The music is very upbeat and country like. There is a constant beat which is fast and repetitive. The shot then cuts back to the house to the bedroom and the girl is packing, the music turns slow and sad and changes song. When the final song finishes we hear the ambient sound of the birds chirping in the background behind the dialogue and the working noises.

Camerawork, Shots, Angles, Composition and Movement:

The very first shot is a loos frame which shows the main character. It is shot slightly above head height showing a high angled shot. Next we see another loose framed shot and a great demonstration of an over the shoulder shot. It is filmed with the boy in the foreground making it seem like a mid-shot but when the girl appears in the doorway it appears to be a long shot. We then see a tight shot and a medium close up when the girl is sat in the car. We then see after this, when she pulls off out of another loose frame it is an extreme longshot, we see the whole courtyard that is still and the one moving object that draws the eye is fairly small and in the middle. When the headmaster is talking he is always at the right of the screen, this uses the rule of thirds. It is a mid-shot with a loose frame. When we see the crash it is filmed from a high angle, up in a tree. When they get back to the house, in his office they walk through the door, we can see the whole office and the people, this is an example of an extreme long shot. When we hear the crash sound the camera is on the people back at the house and as they hear it they quickly turn round and we see the shocked look on their faces.

DCI Gates

Character Analysis - DCI Gates on Prezi

Character Analysis - Sam Hunter

Character Analysis - Sam Hunter on Prezi

Gender Representation

Gender Reprisentation on Prezi

Film Editing

Montage

Hollywood Montage - a "montage sequence" is a short segment in a film in which narrative information is presented in a condensed fashion.

This is an example of a montage from the film Karate Kid. This is because the series of clips put together in this video show the whole competition in only 3 muinites

These are a series of montages from Rocky 1, 2, 3, 4 and 6. They show his training as he progresses through the months before his fight in 5 separate montages.

Continuity

Continuity –The viewer should not notice the cuts, and shots should flow together naturally. Hence, the sequence of shots should appear to be continuous.

This is a clip from Casino Royal - James Bond. This is an example of Continuity Editing. It has seamless cuts and each clip folows on from the next as if it was shot all at once.

This is a clip fron Damien Walters Parcour 2011 video. It is a great example of Continuity Editing as the audience see him jumping out of a carpark and then after the cut see him start to apear on the other side



Parallel

Cross Cutting/parallel editing - Editing that alternates shots of two or more lines of action occurring in different places, usually simultaneously.

This clip is from The Bourne Ultimatum. This is an example of Parallel editing as it cuts between 3 different people at the same time and then cuts to looking at the cameras that are also moving in the same time window and finally it cuts to a man watching the security cameras in a separate room at the same time. there are many different shots of different things happening and they are all happening at the same time.

This example of Parallel editing comes from James Bond - Quantum of Solace. It cuts between the car chase and the police preparing for persuit, both of which happening at the same time.

Disolve

A Dissolve - A transition between two shots during which the first image gradually disappears while the second image gradually appears.

This is an example od Disolve Editing from Batman. There are several clips that fade/disolve into one another.

This is another example of disolve editing from Doctor Who. the cheering happy people start to disapear as his face fades into the picture.

Sound Analysis - Film: Hunger

Sound Analysis

Skins Analysis

Skins Analysis

Examples of Different Angles

Low Angle

These are two examples of low angle shots from the trailer for Taken 2. The first clip gives the effect that he is a dominant character looking down on someone. The effect in the second one creates the impression of distance between the grave and the man, showing how far away from him the body is.

High Angle

These two clips are examples of High Angle Shots from the trailer of The Pact. They both give the effect that the character is helpless and are inferior in the shot. It makes them look small and weak. This adds to the effect of the fact they seem powerless and not in control.

Extreme High Angle

These two clips are examples of Extreme High Angle Shots from the film trailer Men in Black 3. The effect of these is to make the city look huge and daunting and to show how far down it will be if you fall.

Arial Shots



These two clips are examples of Arial shots from a Film called Contraband. The effect of the first clip is to show you the size of the city and to make you feel lost with in hundreds of miles squared of city. However the second clip shows how even though you’re small you still can be found.


Crane Shot

Above are two examples of Crane Shots from Wrath of The Titans. The effect of these is to give an Arial view shot from a camera mounted to a crane of the mise en scene. This also gives the effect of emptiness of the surroundings putting a huge space between the characters and normality.

Canted Angle

Above are two examples of canted angle shots from the film Diary of a Wimpy Kid. The effect of these is to show slightly confusing/ funny/ twisted things that happen in the film or things that make you think 'wow that was weird'

Level Of Framing

Here are two examples of different levels of framing from the film 21 Jump Street. The effect in the first clip is to emphasise the object (the bag) and make you focus in on it as you are the same height as it. In the second clip you are the same height as the bike crash making you focus directly on that as oppose to anything else. It also helps you empathise better for the rider involved.

Examples of different Shots

Mid Shots

These two examples of  mid shots are both from the Sweeny. They are both of the main two characters. The effect of this in the trailer is to introduce you to two of the main characters.

 

 

Medium Close Ups 

 

Here are two examples of medium close ups from the film Batman - The Dark Knight Rises.The effect of this is to show an important conversation which takes place in the film between these two characters.

 

 

Long Shots

 

These two clips are examples of long-shots from the film Hangover.

The effect of these is to show the group of people and some of the antics that go on in the film.

Extra Long Shots

 

These are two examples of extra long shots (ELS) from the film The Dictator
The first clip was used to achieve the effect of a security camera in the lobby in the hotel. They used ELS so they could fit the whole lobby in. However the second one was made to look like it was the view of a spectator in the crowd.




Close Ups

 

Above are three examples of close up shots from the film American Beauty. The first clip uses the close up to add to the mystery of the young boy as he is a strange character. The second clip contains two close up shots, both used to add to the effect of an intimate relationship occurring.

 

 

 

Medium Long Shots

 

These are two examples of Medium Long Shots from the film The Inbetweeners. These are used to create a distance. For example in clip one it is used to create distance between reality and their thoughts. In clip two it creates distance between the girls and the lads.

American Beauty

Summary of 2 Scenes From American Beauty

5 Favourite

5 favourite metal Songs

Asking Alexandria – Not the American average

Bring Me the Horizon – Chelsea Smile

Bring Me the Horizon – Diamonds aren’t forever

Bullet for My Valentine – Your Betrayal

Asking Alexandria – A Prophecy

5 Favourite Films

A knight’s tale

Hunger Games

Missing Impossible – Ghost Protocol

Transformers – Dark of the Moon

The Damned United

5 Favourite Tv Comedy Programmes

A Question of Sport

Family guy

South Park

American dad

Al Murray Pub Landlord

Mission Impossible

British and American Film Industries

A summary of the American and British film industry would be that the Americans own 90% of the industry with only 6 main producers:

·         Warner Brothers – owned by the conglomerate Time Warner – made sex in the city, inception, harry potter, the dark knight rises..

·         Paramount – owned by the conglomerate Viacom (who also own MTV and Nickelodeon) – made the jackass films, mission impossible and Shrek.

·         20^th Century fox – owned by the conglomerate News Corp ( who also own sky, the sun, fox etc.) – they made avatar, ice age, A team …

·         Walt Disney – owned by the conglomerate The Walt Disney Company ( who also own Disney land, Pixar, Disney channel …) made pirates of Caribbean, Narnia, toy story …

·         Columbia pictures – owned by the conglomerate Sony Corporation (also owns Sony records, Sony music, Sony computers…) made men in black, girl with the dragon tattoo, 21 jump street…

·         Universal pictures – owned by the conglomerate GE (general electric) ( also owns RCA films) made Ted, Safe house, Bourne films

The American film industry is dominated by 6 major studios each owned by a conglomerate. The film studio is only a subsidiary. This makes it an oligopoly as there are only a few firms in the industry. Some of the American conglomerates use vertical integration for example news corp. This is where they own more than one step in the supply process, e.g. producing the film, marked using another subsidiary and putting trailers on another subsidiary. However some use horizontal integration. This is when they own several stages in the supply process e.g. when the produce films and games about the films on the computer and phones.

The British film industry has no conglomerates and owns much less of the industry. The main ones are:

·         Big talk Pictures – made Paul, Shaun of the dead, Hot Fuzz

·         Working Title Films – made the boat that rocked, about a boy, Billy Elliot, Bridget Jones

·         Film 4 (subsidiary of channel 4) – made This is England, East is East

·         BBC Films (subsidiary of BBC) made – the damned united, the boy in the striped pyjamas

·         Eccose Films – made Mrs Brown, Charlotte Grey

·         UK Film Council (government owned and funded by the lottery) – made woman in black, kidulthood and adulthood

Calvin Klein - Female Gaze

She has her legs open as a come on gesture, and is striking a pose to make herself look attractive. The product is appealing to women and they like what they see but the image appeals to the men as the girl is highly attractive with a nice figure and good breasts. She looks sexual like she has just finished and is still sweaty. The photo is in black and white therefore shows no colour and is adding another effect to the photo and makes it more sexual. She is modelling for Calvin Klein underwear and is wearing a sexy product which entices the buyer to aspire to look like her. Also men may buy it for their wives/ girlfriends so they look nice and to turn them on. Eva Mendez is a top American actor and has been picked to model for Calvin Klein as she is tremendously good looking and sells the product well.

Calvin Klein - Male Gaze

He is trying to appeal to males to sell Calvin Klein boxers. He has oiled himself up to try and get a shine on his muscles. This is a possibility or he is sweaty and could possibly have just had sexual intercourse. His body is also tanned and very toned. He is breaking the fourth wall by looking straight into the camera and trying to connect with the viewer and to create a relationship. He has a tattoo that could be covered with makeup but is left to look aggressive and hard. He is giving a suggestive look to the camera to try and entice the viewer. The advert would appeal to women who may buy the product for their husband/ partner; this is because of the image used. He is holding the bar above his head to that he can flex his muscles and look more appealing. The product is appealing to men however the image appeals to women and to gay men. The background is red which shows love, passion and aggression.

The Gaze – Forms of the gaze

The spectators gaze – The viewer (us) looking at the object (actor/actress in a film)

The intra-diegetic gaze – People looking at each other in a text

The look of the camera – works best in a scene where a character is on their own. The camera will, look up and down a character or focus on a body part

The direct address (or extra diegetic) to the viewer – the actor looks at us. It’s called breaking the fourth wall

What it does: It creates a relationship and tells us it (the film) isn’t real)

 

Representation

 

Representation *1 – The man

 On first impressions alone when I look at the man having not met him he looks like a tramp. He has a long beard and long hair and is smoking. This is the classic appearance of most beggars in Leicester. This could suggest the man is homeless and is in fact a beggar. He also has patched up trousers that are too short and his shoes are scuffed. He may have a drug or alcohol problem that may have led to him being in debts and homeless.

This is in fact a very wealthy interior designer who works for Ralph Lauren. His ‘scuffed’ shoes are £200+ and his patched trousers that are too short are his choice of fashion and style. His shirt and jacket are new and look ironed. His trousers aren’t dirty, they are clean and ironed.

Representation *2 – The mad Lady

Personally this lady looks crazy and out of place in the picture. She looks strange with her multi coloured outfit on and stood in front of some dull grey council flats. She looks like she is on the way to some sort of fancy dress party and or could be wearing it for a bet. She looks and elderly lady and looks very ‘unique’ to be kind. Also her hat looks like a miniature umbrella that has had paint spilled on it.

This in fact is a very well thought after lady who is on first name terms with many different fashion labels and is gifted top clothes/ dresses and jewellery to publicise. She does this when she is in newspapers and magazines wearing their clothes.

 

Representation *3 – The Businessman

The man in the picture (right) looks like a manager of a business. He looks well dressed in a smart casual suit with no tie which suggests he is high up in the business or even owns the business. In my mind he looks aggressive and intimidating due to his facial expression in the photo. He looks very trustworthy and in the photo looks like he is reading some cheques which again suggests business man.

However this man happens to be a mass murderer up on charges in court for killing over 30 people. The suit was provided by the state which makes him look appropriate in the court of law. He used his good looks to draw people in, get them to meet him and then kill them. This very much proves you shouldn’t judge a book by its cover!